Body Image Issues In Lithuanian Magazines Aimed For Children And Adolescents In Relation To Body Mass Index And Body Size Perception Of 16-19 Y. Old Girls During The Last 15 Years.

Mass media plays an important role in forming body image and makes the significant impact on body size perception in children and adolescents. The aim of present study was to reveal trends in depiction of body image cues in Lithuanian magazines aimed for children and adolescents in relation to changes of real body mass index (BMI) and body size perception of 16-19 y. old girls in the year 2000 and the 2015. Three popular journals published both in the year 2000 and the 2015, were chosen for in-depth analysis of their contents (the periodicity of different topics was counted and compared). Attention given to a healthy body image has increased and the promotion of especially skinny females’ body has decreased during the last 15 years from the dominant type in the year 2000 to depiction of slightly thin or normal body build in the 2015. However, the real BMI of 16-19 y. old Lithuanian girls has significantly increased during the 2000-2015 period (from 20.09 till 21.32 kg/m²; p<0,001). Despite this fact, the older adolescent girls were more satisfied with their own body size and shape in the year 2015 than in the 2000. The present study showed that changing depictions of body image issues in mass media (magazines aimed for adolescent girls) were in parallel with the proper self-esteem of body size in adolescent girls.